OUR STORY

DevaCurl has always adapted to meet the changing needs of those who rely on our products every day. This relaunch is an exciting next step in an evolution of our products that spans more than 25 years. Our understanding of how our consumers’ needs and styling habits change is what has always made these moments of growth possible. The new dermatologist co-developed, stylist-approved DevaCurl products will give curly-haired consumers more Curl Flexibility™ than ever.

THE DEVA WAY

 

Scientifically-rooted, dermatologist co-developed, and stylist-approved, many of our formulas now have upgraded technology with added benefits. We call it Curl Flexibility™.

IT ALL STARTED IN THE SALON

Since we opened the doors to our first salon in NYC in 1994, we've been dedicated to one thing — curls! Whether perfecting a new technique or developing a breakthrough product, we are obsessed with bringing out the best in every curl type. We believe that you should rock curl confidence every day.

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OUR PRODUCT PHILOSOPHY

 

We were free of harsh ingredients long before it was buzzworthy, and we did it because it was the right thing to do for curls. Our products are backed by science, dermatologist co-developed, inspired by our curl community, and always made with nourishing, hydrating ingredients designed to meet the unique needs of every curl type.

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A BODY BOOST FOR YOUR CURLS

 

Previously Frizz-Free Volumizing Foam, now Frizz-Fighting Volumizing Foam. This lightweight foam with the Airy Volume Complex provides curls with fullness, touchable definition and frizz control, plus humidity resistance for up to 48 hours!

Melt Into This

 

Melt on our ultra-rich conditioning mask. This treatment with a rich moisture preserving blend eases detangling, reduces frizz and nourishes dry curls without weighing them down. Leaves curls silky-soft and shiny.

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