Sustain Beauty Co Driving Principles

The foundation of our company is built on this manifesto. Everything we do focuses on achieving these goals.

Sustain Beauty Co

Sustain Beauty Co Vision

A carbon-neutral industry that supports the dreams of the artist and allows for global prosperity.

Sustainability is a journey we must all take. Together.

"From the very beginning of our journey, it was imperative that we focused our efforts on protecting and supporting the health, wealth and creativity of the stylist."

#1 - Preserving Resources

There is only so much of the natural resources on the planet, and we’re not just talking about oil, coal or energy producers. What about water? Minerals? Clean air?

It’s important to consider how your products come to you and what they are made from. Our biodegradable towels reduce the amount of water needed to clean your towels. Our ECOHEADS spray nozzles reduce water and energy usage by up to 65%. Use less, save more.

#2 - Responsible Consumption

Being responsible with the products you use doesn’t mean that you have to stop creating beautiful work, it just means supporting the busy stylist with ways to make their work more responsible.

For example, The Ping makes your color go further reducing wastage and we also recommend a complementary technology that brings awareness to consumption patterns and reduces the amount wasted.

#3 - Leave No Trace

We are working with companies that are actively seeking ways to help beauty leave no trace – from reducing waste to saving water to creating biodegradable products.

We endeavor to utilize digital education and we are working towards all our products and packaging being made from recycled material that can either be recycled again or will biodegrade.

Oh, and if you aren’t using Green Circle Salons services it’s a must for any salon looking to ensure they dispose of salon materials responsibly.

#4 - Healthy Workplace

You cannot be sustainable as an industry unless you ensure workplace safety is at the forefront of the business.

Hair stylists face an incredibly toxic environment in the name of their work, with extreme chemicals, back breaking work and body compromising strain. We want to help stylists do what they love, pain free.

Our Brands

It can be hard to determine what is sustainable and what was ‘green washing.’ Claims of being natural or organic are not enough in our opinion. A true dedication to a sustainable future means a company must be holistically engaged from several angles.

Created by beauty industry leaders, our award-winning program empowers salons to recover up to 95% of their beauty waste. That includes previously unrecoverable materials and hard-to-recycle items like hair clippings, foils, excess hair color, aerosol cans, and color tubes.Our goal is to help salons and spas go green, gain clients, save money and build revenue in a way that’s ethical and simple. We’ve been certified by B Corp and the Carbon Trust to acknowledge that we meet the highest standards of environmental and social responsibility, and meet requirements for Zero Waste to Landfill.